Management Team

Officers of the Company are chosen by the Board of Directors and hold office until they resign or are removed by the Board of Directors.

David L. Holmberg was named President and Chief Executive Officer of HVHC Inc. on July 1, 2008. Holmberg also continues his role as Chairman and Chief Executive Officer of San Antonio, Texas-based Eye Care Centers of America (ECCA), a position he has held since January 2008. Holmberg brings a wealth of leadership background with a number of key retailers. Prior to arriving at ECCA, he was the Executive Vice President of Operations for Jo-Ann Stores, Inc., a leading national specialty retailer of crafting, decorating, and sewing products. Preceding his key role at Jo-Ann's he was the President of Cole Licensed Brands which encompassed more than 1,200 Sears Optical, Target Optical, BJ's Wholesale Clubs, Pearle Vision Canada and Sears Optical Canada. He also held several key management positions at Zale Corporation, most notably as the Executive Vice President of Store Operations and President of Zale's Canada.
Mr. Holmberg holds an MBA from the University of Texas at Dallas and is also a graduate of the Harvard Business School's Advanced Management Program.

Jim N. Eisen was named has President of Eye Care Centers of America, Inc. (ECCA) on December 3, 2009. Mr. Eisen joined Eye Care Centers of America, Inc. in May 2008 as the Executive Vice President of Operations, and served as our Chief Operating Officer from October 2008. His most recent career was with Jo-Ann Stores as the Senior Vice President of Stores; overseeing the operations of 800 stores. From 2001 to 2006 Mr. Eisen was Vice President of Store Operations for Luxottica/Cole Licensed Brands, which included approximately 1,000 Sears Optical, Target Optical and BJ's Optical stores. Prior to that he held other senior level leadership positions at Zale Corporation.

Jennifer L. Taylor has served as our Executive Vice President and Chief Financial Officer since January 2008. Prior to her appointment as CFO, and since December 2004, Ms. Taylor served as our Vice President and Controller. Ms. Taylor has been with us since June 1997. Prior to her employment with us, Ms. Taylor worked at Price Waterhouse LLP. Ms. Taylor is a certified public accountant in Texas.

George E. Gebhardt has served as our Chief Merchandising Officer since October 2008. Prior to that he served as Executive Vice President of Merchandising since September 1996 when we acquired his former employer, Visionworks, Inc. Mr. Gebhardt assumed the responsibilities of our Managed Vision Care in December 2004. Mr. Gebhardt was responsible for our Marketing from September 1996 to December 2004 and since May 2006. Mr. Gebhardt was with Visionworks from February 1994 to September 1996 serving in various positions, most recently Senior Vice President of Merchandising and Marketing. Prior to that, Mr. Gebhardt spent over thirteen years with Eckerd Corporation in various operational positions including Senior Vice President, General Manager of Eckerd Vision Group. Mr. Gebhardt also spent seven years working for Procter & Gamble serving in various positions including Unit Sales Manager of Proctor & Gamble's Health and Beauty Care Division.

Jim Carroll has served as a Regional Vice President of Store Operations since September 2006, overseeing the management of approximately one-fifth of our stores. From August 2005 to August 2006, Mr. Carroll served as a Territory Director, overseeing approximately twenty of our stores. From November 1998 to August 2005, Mr. Carroll served as a District Manager, Territory Director, and Regional Manager with Gateway Computers. Mr. Carroll served as General Manager and Market Leader for Music-Land from 1995 to 1998. Mr. Carroll earned a BA in Management and Human Relations from Trevecca University and a Network Technology Certification from Belmont University.

John Di Ianni joined Eye Care Centers of America, Inc. in August 2008 as a Regional Vice President of Operations, overseeing the management of approximately one-fifth of our stores. Prior to joining us, Mr. Di Ianni spent thirteen years in the vision industry with both Luxottica Retail and Cole National Corporation, holding various progressive operations positions culminating in Regional Vice President of Store Operations. Mr. DiIanni holds an MBA from Eastern University, B.A. from Cabrini College and an Associate's in Optical Sciences.

Charles M. Kellstadt has served as Regional Vice President of Store Operations since June 2005, supervising the management of approximately one-fifth of our. From November 2000 to June 2005, Mr. Kellstadt served as a Territory Director, overseeing approximately twenty of our stores. From September 1999 to October 2000, Mr. Kellstadt served as a General Manager with Best Buy. From 1994 to September 1999, Mr. Kellstadt served as District Manager for various districts with Circuit City. Prior to 1994, Mr. Kellstadt held several positions with Montgomery Ward Holding Corporation.

J.Richard LLanes has served as a Regional Vice President of Store Operations since December 2006, overseeing the management of approximately one-fifth of our stores. From October 1995 to December 2006, Mr. LLanes oversaw the management of our stores in Texas, primarily in the San Antonio and Austin markets. Since joining us in 1988, Mr. LLanes held various progressive operations positions culminating in Assistant Vice President.

Robert T. Cox has served as our Vice President of Human Resources since April 2002. From January 1999 through April 2002, Mr. Cox served as the Division Human Resource Manager for The Home Depot in the Phoenix, Arizona and surrounding markets. From December 1987 through December 1998, Mr. Cox held several human resources positions to include Regional Human Resource Manager with Western Auto Supply Co. (a division of Sears, Roebuck & Co.). Mr. Cox has over 20 years of retail experience.